Traditional Media Advertising and Building Your Denver Brand Presence with Emerging Buyers.
In today’s fast-paced digital age, it’s easy to fall into the trap of focusing solely on online advertising channels. With the rise of social media, influencer marketing, and targeted digital ads, it might seem like traditional media advertising is becoming obsolete. However, dismissing traditional media in favor of digital channels could mean missing out on a valuable opportunity to connect with emerging Mile High buyers and building a strong Denver brand presence.
Emerging buyers, typically younger demographics such as Gen Z and younger millennials, are often perceived as digital natives who spend most of their time online. While this is true to some extent, research suggests they still engage with traditional media in significant ways. According to a study by Kantar, 79% of Gen Z consumers worldwide report watching traditional television at least weekly, while 66% listen to traditional radio weekly. Moreover, print media, although declining in overall readership, still holds influence among certain segments of this demographic.
So why should Mile High businesses consider allocating a portion of their advertising budget to traditional media channels when targeting emerging buyers?
- Increased Credibility and Trust: Traditional media outlets such as newspapers, magazines, and television networks often have established credibility and trust among consumers. Seeing an advertisement in a reputable publication or during a prime-time television slot can lend legitimacy to a brand in the eyes of emerging Mile High buyers who may be skeptical of online-only businesses.
- Reach a Diverse Audience: While digital channels offer targeted advertising options, traditional media can reach a broader and more diverse Mile High audience. This is particularly important when targeting emerging Denver buyers who may not fit neatly into specific demographic categories. By utilizing a mix of traditional and digital channels, Denver businesses can ensure they reach the widest possible audience.
- Tangibility and Memorability: Unlike digital ads that can easily be scrolled past or ignored, traditional media ads often have a physical presence that can make them more memorable. Whether it’s a colorful print ad in a magazine or a catchy jingle on Mile High radio, traditional media advertisements have the potential to stick in the minds of consumers long after they’ve seen or heard them.
- Complement Digital Efforts: Traditional media advertising should not be viewed as a replacement for digital marketing but rather as a complementary strategy. By integrating traditional and digital advertising efforts, businesses can create a cohesive and multi-dimensional Mile High brand presence that resonates with emerging buyers across various touchpoints.
- Tap into Nostalgia and Retro Appeal: For many emerging buyers, there is a certain nostalgia associated with traditional media formats. Whether it’s flipping through a magazine at a coffee shop or tuning in to their favorite Denver radio station, these analog experiences can evoke feelings of comfort and familiarity. Leveraging traditional Mile High media channels allows brands to tap into this sense of nostalgia and retro appeal, fostering a deeper emotional connection with consumers.
In conclusion, while digital advertising certainly has its merits, businesses that overlook traditional Mile High media channels when targeting emerging buyers may be missing out on a valuable opportunity to build a strong Denver brand presence. By incorporating traditional media into their advertising strategies, Denver businesses can leverage the credibility, reach, tangibility, and nostalgia associated with these formats to connect with consumers in meaningful ways. In today’s fragmented media landscape, a balanced approach that embraces both traditional and digital channels is key to success in reaching and engaging with emerging Mile High buyers.
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