Digital Services

Max Media approaches digital marketing needs with a calculated and comprehensive approach. The number of current tactics combined with available first-party data is a game changer. Today’s campaign starts with the right marketing message and layers on different tactics to have the right frequency to display your message at the right time, to the right person, as often and as efficiently as possible. Our data is updated every 24 hours daily to maximize budget.

The Max Media Digital Difference

• From retail to recruitment, branding to event ticket sales, and everything in between, we have the experience and knowledge to power a successful digital campaign from just one zip code to the entire U.S.
• We start by identifying your ideal customer and building out your target audience upon millions of separate data points of the freshest data available to make sure we deliver your message to the right audience.
• We then handpick which tactics work best to achieve your outcome and maximize your marketing budget.
• We monitor and adjust when necessary, throughout the campaign based on hard data and results.
• If we don’t believe we can achieve pre-determined results based on budget or available audience, we’ll let you know. We only work with campaigns that we know will be successful. We’re as obsessed with winning as you are.

Max Media Digital Marketing Services Include

• Category Contextual Targeting: Targeting only on pages that are categorically relevant to your target.
• Keyword Search/Contextual Behavioral Targeting: Using Branded/Competitor/Intent/Interest/Product/ Keywords
• Mobile Geo-Fencing:
  • Owned/Competitor locations, Proximity, Target Audience Locations
  • Event Targeting: Conferences, Entertainment Venues, Sporting Events, Audience-Rich Events
  • Conversion Zones: Owned Locations
• Addressable Geo-Fencing: Targeting physical addresses including over 3,000 variables.
• Native Advertising: Ad units built in real-time to match a specific publisher’s existing design.
• Retargeting: Site Retargeting from Landing/Category/Product pages, Cart Abandonment, and more.
• CRM Targeting: Targeting users from a client-provided existing database.
• CTV/OTT Video Advertising:
  • Cross-device associates all devices with one address and then tracks conversions from any device.
  • Premium TV Inventory (Pluto, Hulu, ESPN, ABC, HGTV)
  • Can buy Vertically (Sports, News, Food, Home and Garden)
  • Can run on Large Screen only (TV vs tablet)
• Programmatic Audio: Tap into a variety of increasing audio content such as podcasts, streaming music, and more.
• Social Media Marketing: Facebook & Instagram
• TrueView (YouTube in-stream)
• SEM/PPC
• And More