The Dominance of Radio Among Hispanics
By: Rob Ottman
In the ever-evolving landscape of media consumption, radio continues to be a dominant platform for diverse communities, especially Hispanics. A recent article in Inside Radio, titled “Nielsen: Radio The Dominant Platform for Hispanics,” reaffirms the significance of radio as a preferred medium for this demographic. The article highlights the influence and reach of radio among Hispanics, and we’ll delve into how two of Denver’s most Hispanic-dominant stations, FLO 107.1 and JAMMIN’ 101.5, exemplify this trend.
Nielsen’s recent findings emphasize that radio remains a powerful and trusted source of information and entertainment for the Hispanic community. In an age where technology provides endless options for entertainment and news, the radio’s ability to connect with its audience stands as a testament to its enduring appeal. Hispanics, in particular, have shown a strong preference for radio, with a substantial share of their media time dedicated to tuning in.
Denver is home to a vibrant and diverse Hispanic community, and it’s no surprise that radio stations serving this demographic have thrived. Two of the standout stations in the Mile High City that have captured the hearts of Hispanic listeners are FLO 107.1 and JAMMIN’ 101.5.
FLO 107.1 has been a trailblazer in Denver’s radio scene. With its tagline, “Denver’s Throwback Hip Hop and R&B,” the station offers a unique blend of music and culture that resonates with the city’s Hispanic community. FLO 107.1 plays a crucial role in representing the diverse musical tastes within the Hispanic population, providing a platform for local artists and connecting with its audience through community engagement and events.
“Our goal has always been to be a voice for all Coloradan’s. As broadcasters, our purpose is to relate to our community through music, news, entertainment, and information. Our vibrant Latino and Hispanic population in Denver are key demographic for us because they are highly engaged listeners and have been underserved by media in Denver even though it has always been a large percentage of the population in the Mile High City,” says Tony V, Program Director of KFCO- FLO 107.1.
Tony Valdez aka Tony V is a heritage personality in Denver with over 20 years of experience representing the Denver airwaves. Tony V is an American of Mexican Descent.
JAMMIN’ 101.5 is another radio station that has established itself as a staple for Denver’s Hispanic community. This station specializes in R&B and old-school hits, bringing a sense of nostalgia and familiarity to its listeners. JAMMIN’ 101.5’s commitment to celebrating the cultural heritage of its audience and creating an authentic connection with them has contributed to its enduring success.
What sets FLO 107.1 and JAMMIN’ 101.5 apart is their unwavering dedication to understanding the unique preferences and needs of Denver’s Hispanic community. They have effectively harnessed the power of radio to build trust, create a sense of belonging, and celebrate the cultural richness of their audience.
Nielsen’s recent findings, as detailed in Inside Radio’s article, have confirmed that radio remains a dominant platform for Hispanics. Denver’s FLO 107.1 and JAMMIN’ 101.5 are exemplary of this trend, showcasing how radio can successfully connect with and serve diverse communities. As we continue to evolve in the world of media, it’s clear that radio’s ability to connect on a personal and cultural level remains unparalleled, and stations like FLO 107.1 and JAMMIN’ 101.5 are leading the way in Denver’s Hispanic radio landscape.
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